"Social networks were thought to be the way to outsource desire fabrication..."

"...to consumers themselves. To some degree they will do so. But in this age of individuality it will be the ego-centric wish that will be the more powerful driver of demand. “If I can dream it, I can have it." Wish-based consumables are ego-centric: they are about my impulses based on the pleasure principle."

I like this post by Jokko, and I'm looking forward to seeing the visualization of this he plans to do. Read the full post here.